The micro post of today has application mainly in new projects for which an average or low user response is expected. As a particular case we would have the typical niche or micro niche portals that we often do as many of the readers of this blog as I do. I speak of the typical page on “tigers of bengal” or “types of nails” or “modern hairstyles”. For more ambitious or larger projects, it would not be necessary or would not bring too much value.
Problems in the initial phases – SEO strategy
Normally the strategy with these portals is to fill them with content and work on the link building. The problem is that often our content is very similar to that of another 100 pages and we find it very difficult to differentiate ourselves. In particular, it is very difficult to get a user response and this puts our positioning in danger.
Solution for the initial phases: increasing user response
Our goal, as always, must be to get a user response. Our articles compete with another 100 more or less equal articles and we can not position ourselves without a user response. But since we offer nothing more than articles, we can not get a user response without positioning ourselves previously. I have simplified it a lot, but it is more or less what happens.
The simplest solution is to try to carry a growing user response strategy. That is, include in our content articles that attack searches with little competition (even if they do not have a lot of traffic) that guarantee a Top 10 (be on the first page of Google) because there are not more than 7 or 8 posts that compete with us.
If we do this step successfully, our portal will have its “first dose of user response”, which will allow us to be able to compete for more complicated searches. If we get answers for more competitive searches we can compete for more complicated searches and so on.
Of course, this strategy requires that in this first phase the user receives an adequate content that makes him respond well. If you do not, our page will remain unanswered and you will not be positioned either.
Para la fase inicial de un portal con una respuesta de usuario esperada baja o media, debemos buscar atacar búsquedas con competencia casi nula para obtener nuestra primera dosis de respuesta de usuario. A partir de ahí, podemos seguir la estrategia de atacar búsquedas más complicadas conforme obtengamos respuesta de usuario.
It is important to underline that “low competition” and “few searches” is not the same. There are many terms that provide little traffic but have a lot of competition. For example, in a portal about animals, we can think that a certain race or animal will not have competition because it only offers 20 monthly searches. However, this race / animal may already have 3 articles from National Geographic magazines, 3 major newspapers, 4 animal portals, Wikipedia, etc.
Other types of portals
We have put examples of niche portals based on articles, but today’s suggestion serves as long as we do not offer anything that generates user response on its own: product comparisons, game compilations, dropshipping-based stores, etc., that is, always that we go to “drop content” that is more or less the same as many other portals.
If we have a real differentiating value or we do promotional campaigns of any kind, we may already get an initial user response. In such a case we might not need to follow this strategy.
The example of the games
The above example of free Flash game collection portals is quite adequate. Almost everyone who makes these portals generates the same 30-50 categories: action games, platforms, careers, children’s games, etc. This does that however much SEO we do, we start in positions very far to cover and since almost nobody goes so far we can never tell Google if users respond well or badly. We will have to look for different or new categories, like “games of gems”, “games of sticks”, “games of graffiti”, etc. If those are positioned, we can consider going for “Pokemon games”, “Sonic games”, etc. If we continue positioning ourselves, we can continue uploading “Mario”, “platforms”, etc.
It would be different if we offered something more, such as own games or a better platform than the rest as does juegos.com, but if we only want to compete with “more of the same” and SEO, I recommend the strategy of increasing response.
If you think you can not get a user response without positioning yourself beforehand, look for simple enough objectives that guarantee your first dose of user response. From there, look for increasingly difficult targets while getting more user response in each step.